Our emotions and decisions are greatly influenced of colours, these awaken in us a combination of memories and senses, just like smells and music.
We can feel the colours, They affect our subconscious and have the power to convince and influence our choices.
Whether they are present in your environnement or on a digital platform, colours influence our vibration and therefore our emotions, our thoughts and our decision-making.
Colours carry symbolism and meaning, and cannot be chosen at random. You have to take into account the atmosphere you want to create and the information the colours convey.
We feel it is important to consider the impact of colours in 2 distinct ways.
1) The Originelle vibration of the colour and the vibratory impact it has on our emotions.
each color has its own vibratory rate on the colour prism.
Each colour has a unique impact on our emotions and behaviour.
These purely chemical effects influence our reactions, our moods, our decision-making...
2) The egregores with which colours have been associated according to customs and cultures around the world.
The symbolic aspect of colours is mainly cultural.
Unbeknownst to us, this symbolism anchored in the unconscious influences our perceptions.
For example, in the West, white is synonymous with purity, peace and optimism, and is the traditional colour of wedding dresses, whereas in Asian countries white is associated with mourning.
Depending on the target audience and our customers' business intentions, we adapt the color palette for the best customer experience.
